3d Design Project Moodboard

des124-2012-major-project

LEGO lunches

When designing new products we must take influence from the brand which we are designing for and often other objects that exist, man made or in nature. However the Dieter Rams philosophy of "Look but don't copy" is key in this project work. Using the design process you will analyse existing LEGO products from

• a manufacture point of view,
• a user point of view and
• an aesthetic point of view.

There has been significant media attention relating to the promotion of good foods, for instance Jamie's School dinners, however although successful to a certain degree, the toy promotion and experience used by food chains like McDonalds attract the attention of children with enormous success. It is worthy to note the changes made in recent years to the McDonalds menu promoting healthier options and use of local produce. Nevertheless young children have strange opinions about food and can be influenced by the things they experience (Oakes, M. 2007. Research also shows that the visual appearance effects children's preferences in food (Kildegaard, H. 2011).
Under the LEGO brand you must design a range of characters and a product relating to the following choices. The characters may be:

• Stand alone as a play experience beyond meal times
• An integrated part of the eating experience
• integrated with the box as part of a game to map or reward good eating

1. LEGO yumyums - Target prise = £9.99. Age category 2-4years (Duplo). This product is based around the parent and child day trip experience. The focus is picnic culture and a stimulus to encourage children to experiment with their food. Children at this age often start to reject food as part of their natural survival instinct around trying new foods and also asserting their personality. Different categories of rejection are reported. Devise an eating experience product and an experiment with food range of characters which focuses on daytrip eating.